From ABM Strategy to Revenue Execution
Join LeanData and senior marketing, sales and revenue operations leaders for an intimate dinner on turning ABM strategy into coordinated action and driving revenue team alignment.
Turning buying signals into coordinated action.
Account-based marketing is only as effective as the execution behind it. Identifying the right accounts is one thing. Engaging the full buying group, acting on intent at the right moment, and ensuring every handoff reaches the right person is another.
Join LeanData and a select group of senior marketing, sales and revenue operations leaders for an intimate executive dinner in San Francisco. Exchange perspectives on what it takes to turn ABM strategy into coordinated action - and drive stronger alignment across the revenue team.
Your ABM Strategy is Only as Strong as It's Execution
Today's B2B buying journeys rarely involve a single decision-maker. Multiple stakeholders influence the process, intent signals emerge across channels, and opportunities can be lost when teams lack the context or coordination to act.
Yet many organisations still struggle to connect account-level targeting with buying-group engagement, translate signals into timely action, and ensure leads reach the right account owner without delay.
The result? Missed opportunities, fragmented engagement and friction across marketing, SDRs and sales.
The challenge is not simply generating more signals. It's making sure the right people act on them, at the right time, with the right context.
The next stage of ABM isn't just better targeting. It's better execution across the entire revenue team.
Three Priorities for Better ABM Execution
1. From ABM to Buying Groups - Move beyond one lead per account - Understand how to identify, map and engage the full buying committee. Explore how teams can coordinate outreach across multiple stakeholders and create a more connected experience throughout the buying journey.
2. Turn Signals Into Actions - Make every meaningful signal count - Discuss how to bring intent, engagement and CRM signals together to trigger timely, coordinated plays across marketing, SDRs, and account executives - before valuable opportunities go cold.
3. Get Handoffs Right - Connect the right signal to the right action - Explore how accurate lead-to-account matching, intelligent routing and clear service-level agreements underpin effective ABM. Because even the strongest intent signal loses value when it reaches the wrong person or arrives too late.
An Evening Designed for Meaningful Exchange
6:00pm-6:45pm - Cocktail Reception - Arrive, connect with fellow leaders and ease into the evening.
6:45pm - Welcome from LeanData - Meet the LeanData team and set the stage for the evening's conversation.
7:00pm - Dinner & Table Discussions - Enjoy dinner alongside peers, with curated discussion topics exploring the realities of ABM execution, buying-group engagement and revenue alignment.
8:15pm - Dessert & Networking - Move seats, meet new peers and continue the conversation from fresh perspectives.
9:00pm - Close - Wrap up the evening with new connections and ideas to take back to your team.
Join the Conversation
Let's close the gap between ABM strategy and execution.
The opportunity isn't just to identify your best-fit accounts. It's to align your teams, act on meaningful signals and engage the buying groups that drive revenue.
Join LeanData in San Francisco for an evening of candid conversation with leaders working to make that happen.
Register below.