Privacy Policy
Last updated: 5 August 2026
This Privacy Policy governs the manner in which ABM Alliance Limited ("ABM Alliance," "we," "us," or "our") collects, uses, maintains and discloses information collected from users (each, a "User") of our websites, including abmalliance.com and summits.abmalliance.com ("Site"), and in connection with the events, services and products we provide.
This privacy policy applies to the Site and all products and services offered by ABM Alliance.
Who We Are
ABM Alliance Limited is a company registered in England and Wales under company number 12531955, with its registered office at Jubilee Hall, Jubilee Place, Redcliffe, Bristol, BS1 6PE.
Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our Site, register on the Site, fill out a form, register for an event, subscribe to our newsletter, and in connection with other activities, services, features or resources we make available. Users may be asked for, as appropriate, name, job title, company name, email address, mailing address and phone number. Users may, however, visit our Site anonymously.
We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site or event related activities.
Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users' means of connection to our Site, such as the operating system and the Internet service provider utilised, and other similar information.
Web browser cookies
Our Site uses cookies to enhance User experience. A User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, some parts of the Site may not function properly.
We use a cookie consent management platform to allow Users to review and control their cookie preferences at any time. Users can manage their preferences via the "Consent Preferences" link in the Site footer.
Legal bases for processing your information
Where UK GDPR / EU GDPR applies, we rely on the following legal bases to process personal information, depending on the circumstances:
- Consent: for example, when a User opts in to receive marketing emails, or agrees to share their details with a sponsor for follow-up marketing purposes beyond the event itself.
- Contract (or steps to enter into a contract): for example, where sponsor interactions such as 1-to-1 meetings or dinners form an inherent, advertised part of an event a User has registered to attend, processing and sharing relevant details with the sponsoring or hosting organisation(s) is necessary to deliver that service.
- Legitimate interests: for example, to operate, secure and improve our Site and services, respond to enquiries, and maintain business relationships, where this does not override the User's own rights and interests.
- Legal obligation: where we are required to process or retain information to comply with the law.
How we use collected information
ABM Alliance collects and uses Users' personal information for the following purposes:
To improve customer service
Your information helps us to more effectively respond to your customer service requests and support needs.
To improve our Site
We continually strive to improve our website offerings based on the information and feedback we receive from you.
To deliver events and related services
Where Users register for an event, we use their information to manage that registration, communicate essential event details, and deliver the event experience, including any sponsor interactions (such as 1-to-1 meetings or dinners) that form an inherent, advertised part of that event.
To send periodic emails
The email address a User provides when registering for an event, requesting information, or contacting us will only be used to send information and updates relevant to that registration, event, or enquiry. It may also be used to respond to their questions or requests. If a User opts in to our mailing list, they will receive emails that may include company news, event invitations, insights, and related service information. If at any time a User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email, or the User may contact us via our Site.
How long we keep your information
We retain personal information only for as long as necessary to fulfil the purposes described in this policy, including delivering events and services, maintaining business relationships, and complying with our legal obligations. Retention periods vary depending on the nature of the information and our relationship with you. For example, event registration details are typically retained for the duration of our ongoing business relationship with you and for a reasonable period afterwards, unless you ask us to delete this information sooner and we have no legal or legitimate business reason to retain it.
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information and any related data stored on our Site or in our business systems.
Sharing your personal information
We do not sell or rent Users' personal identification information to others.
Where sponsor interactions, such as 1-to-1 meetings or dinners, form an inherent part of the event experience Users have registered to attend, we may share their name, job title, company and contact details with the relevant sponsoring or hosting organisation(s) as necessary to deliver that service. In other cases, such as broader marketing or follow-up communications from sponsors, we will only share this information where the User has given their consent. We may also share generic aggregated demographic information, not linked to any individual, with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters, surveys, or managing event registrations and cookie consent. We may share your information with these providers for those limited purposes.
International data transfers
Some of our third-party service providers may store or process personal information outside of the UK or European Economic Area (EEA), including in the United States. Where this occurs, we take steps to ensure your information receives an adequate level of protection, including through the use of Standard Contractual Clauses, adequacy decisions, or equivalent safeguards recognised under UK GDPR / EU GDPR.
Third party websites
Users may find content on our Site that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.
Your rights
Subject to applicable law, you have the right to:
- Access the personal information we hold about you;
- Rectify inaccurate or incomplete personal information;
- Erase your personal information in certain circumstances;
- Restrict or object to our processing of your personal information in certain circumstances;
- Data portability, allowing you to obtain and reuse your personal information for your own purposes; and
Withdraw consent at any time, where our processing is based on consent, without affecting the lawfulness of processing before withdrawal.
To exercise any of these rights, please contact us using the details below. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk, or the relevant data protection supervisory authority in your country.
Changes to this privacy policy
ABM Alliance has the discretion to update this privacy policy at any time. When we do, we will revise the "Last updated" date at the top of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy and our terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
Contacting us
ABM Alliance Limited
Jubilee Hall, Jubilee Place, Redcliffe, Bristol, BS1 6PE
Company number: 12531955
Phone: +44 117 226 2100
If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with us, please contact info@abmalliance.com