The Matching Problem. Why Random Event Networking Fails Everyone

The way we measure event success is changing.

For years, the events industry has optimised for attendance, meetings booked, badge scans and session numbers. But sponsors, exhibitors and senior delegates are asking a different questions:

Did the right people actually meet?

As commercial expectations increase, networking can no longer be left to chance. The organisations delivering the world's most successful conferences, hosted buyer programmes and executive summits are beginning to shift from measuring activity to measuring outcomes.

The private, invitation-only virtual roundtable brings together senior leaders from event organisers, professional associations and B2B media businesses to explore why traditional networking models are falling short - and how meeting intelligence, explainable AI and intelligent matchmaking are redefining what successful events look like. 

Roundtable Discussions

The session will be conducted under Chatham House Rule, encouraging an open exchange of ideas and practical experiences:

Topics will include:

• How do you currently measure the success of your events - and where is the industry still getting it right and wrong?
• As expectations from sponsors, exhibitors and attendees continue to rise, what will define a high-performing event portfolio over the next three to give years?
• We've traditional measured networking through volume - meetings, badge scans and attendance. Is quantity still the right metric, or should we be measuring relationship quality instead?
• Where can AI create genuine value in event networking, and where will human judgement always remain essential?
• If you could present your executive team with one piece of evidence proving the commercial value of your events, what would it be - and why?

Why Attend?

You'll leave with fresh perspectives from peers facing similar commercial challenges, practical ideas for improving networking outcomes, and a clearer understanding of how leading event organisations are approaching AI-enabled matchmaking and measurement.

Request an Invitation

Places are intentionally limited to encourage meaningful discussion among senior industry leaders. 

If you're responsible for the commercial performance, attendee experience or strategic direction of B2B events, we invite you to request your place. 

Request your invitation below.