Insights

Popular culture has always enjoyed speculating about the impending doom of the human race at the behest of a computerised overlord.

Winston Churchill once famously remarked to ‘never waste a good crisis’. In the case of 2020, Economists and subsequent governments around the world certainly have not been shy of trying new ideas out.

There are many symbols of capitalism, but none so stark as the office. The office embodies a time of great leaps in efficiency, productivity and integration. The jungle energy of the office is a reminder of the huge capacity of human interaction in delivering results.

Spanning eight different countries, the Amazon rainforest provides vital natural services to the world at such a scale and significance that there is little it cannot provide. It is not surprising that the champion of Ecommerce chose the Amazon to be its namesake.