Coveo Harnessing Gen AI: Elevating the eCommerce Customer Journey
Abstract: As customer expectations for connected service experiences rise, businesses in manufacturing and wholesale sectors must adapt their strategies to stay competitive. This event, taking place at Smith & Wollensky, Chicago, will delve into how Generative AI (GenAI) is being harnessed to enhance the eCommerce customer journey. Attendees will learn from peers about leveraging GenAI to meet key business objectives, while also addressing common misconceptions and understanding why GenAI is not a one-size-fits-all solution.
Topics will include the impact of customer expectations on organizational strategies, real-world applications of GenAI, and the limitations of this technology. This session provides a platform for eCommerce, digital, omnichannel, and merchandising professionals to share insights and strategies for effectively integrating GenAI into their business processes.
Discussion Points:
- How are customer expectations for connected service experiences driving changes in your organizational strategy?
- How are your peers using Generative AI capabilities to deliver on key business objectives?
- What are the most common misconceptions related to Generative AI, and why is it not a silver bullet for all service problems?