Coveo Leveraging AI to Enhance Product Findability in Automotive Ecommerce

Join Coveo for an exclusive virtual roundtable where industry leaders in the automotive sector will explore how AI-driven search functionality can transform the ecommerce experience. In a landscape where over 70% of B2B buyers expect a B2C-like experience, finding the right product in a complex catalog of technical items and custom SKUs can be challenging. This session will focus on how AI can simplify product findability, creating a seamless, customer-centric search experience that meets rising expectations.

Key discussion points include:

• Overcoming Product Findability Challenges: Identifying the specific obstacles faced in navigating complex product catalogs and exploring solutions to enhance product discoverability.
• Balancing Personalization and Complexity: Discussing how to create personalized search experiences without overwhelming buyers, even within extensive and highly technical catalogs.
• The Role of AI in Search Strategy: Understanding how AI tools are currently used in search functionality and exploring their future potential to deliver more relevant, scalable search experiences.
• Emerging Trends in GenAI and Search Technology: Anticipating future advancements in generative AI and search technologies and preparing to leverage these innovations to stay competitive.

This roundtable will provide actionable insights on how AI can help automotive businesses win the battle of product findability, improve the customer journey, and set a strong foundation for the future of ecommerce.