Coveo Winning the Battle of Product Findability in B2B Ecommerce

We are hosting an exclusive virtual roundtable with Coveo, designed for B2B leaders to explore how to enhance product findability in complex buyer journeys. In today’s digital-first landscape, personalising the B2B search experience is essential but presents unique challenges. This discussion will focus on how B2B organisations can improve the discoverability of both products and essential content such as manuals, tutorials, and sell sheets, while navigating the complexities of large catalogs and technical products.

Key topics for discussion include:

• Personalising the B2B Search Experience: Exploring the differences in personalisation between B2B and B2C, and the strategies for delivering tailored search experiences to buyers.

• Content Discoverability Beyond Products: Addressing the challenge of making supplementary content—like technical manuals and videos—easily findable for customers.

• Managing Complex Catalogs: Identifying the key factors, such as custom pricing and part numbers, that complicate product findability in B2B ecommerce.

• Investing in AI for the Customer Journey: Discussing the role of machine learning and AI in improving the B2B buyer journey and overcoming the challenges that come with AI investment.

This roundtable will provide a platform for leaders to exchange ideas on how to optimise search and discoverability in B2B ecommerce, leveraging AI to deliver better customer experiences.