Demandbase Eliminating the Guesswork – Building a Data-Driven Strategy for 2025 Success

Join us for an exclusive dinner with Demandbase, where senior executives in sales and marketing will come together to explore how data-driven insights can shape more effective strategies for 2025. As we approach this pivotal year, many businesses are still relying on outdated methods that lead to misaligned goals, wasted resources, and missed revenue targets. This roundtable will focus on leveraging real-time data to prioritise high-fit, in-market companies, improving sales and marketing alignment and driving better results.

Key discussion points include:

• 2024 in Review: Reflecting on the lessons learned from missed revenue targets, lower renewal rates, and reduced budgets, and exploring how to adjust strategies to avoid repeating the same mistakes.

• The Importance of Real-Time Insights for 2025: Understanding how knowing which companies are in-market, along with their buying signals, can guide more accurate forecasting and strategic planning.

• Aligning Sales and Marketing for Success: Exploring how misaligned teams lead to inefficiencies and missed targets, and how focusing on good-fit companies can fill pipelines with winnable opportunities.

• Optimising Budgets and Resources: Discussing strategies to stop wasting time and budget on poor-fit companies and maximise efficiency with a targeted approach.

• Case Study – Demandbase’s 24-Hour Solution: Sharing real-world examples of companies that used Demandbase’s insights to create an effective sales and marketing strategy in just 24 hours, and how this can be applied to drive 2025 success.

This dinner will provide actionable insights for attendees looking to leverage data to prioritise resources, enhance alignment between sales and marketing, and set their businesses up for a successful 2025.