Transforming Workflows with AI and Cloud

Abstract:

As the luxury goods industry evolves in response to shifting consumer preferences and the relentless pace of digital transformation, leaders face the complex challenge of preserving their brand’s heritage while driving innovation. This roundtable will convene top executives to explore the critical challenges and emerging trends reshaping the industry today.

External Collaboration / Collaboration and Agility:

Luxury brands are increasingly deploying AI-driven tools such as ChatGPT and Large Language Models (LLMs) to enhance collaboration and agility in a rapidly changing market. This discussion will focus on how these technologies are used to streamline communication and coordination across global teams and improve responsiveness to external partners. Box's Content Cloud and Google Cloud’s Vertex AI will be highlighted for their capabilities in modernizing workflow and collaboration experiences. With features like intelligent search and real-time summarization, these tools enable faster information retrieval and seamless collaboration from anywhere, all while maintaining robust security.

Constant Innovation:

The discussion will explore how luxury brands are integrating flexible content architecture in hybrid cloud environments to support continuous innovation. By leveraging the robust infrastructure provided by Google Cloud, Box’s Content Cloud facilitates secure and seamless content management, whether teams are in the office or working remotely. This includes blending physical and digital shopping experiences through omnichannel retailing and leveraging advanced logistics innovations, such as smart warehouses and edge computing, to meet the evolving demands of luxury consumers.

Adaptability to New Technologies:

Successfully adopting new processes and technologies requires effective change management, particularly in the luxury sector where tradition and modernity must be balanced. Participants will discuss how brands are navigating this balance, integrating tools like Box and Google Cloud’s solutions to create and manage content securely and seamlessly. This integration supports the adoption of new technologies while preserving the brand’s heritage and driving digital transformation.

Cybersecurity:

Managing data securely while complying with stringent industry standards and regulatory requirements is increasingly challenging in the fast-paced luxury market. Discover how Box’s granular access permissions and Google Cloud’s enterprise-grade security infrastructure address these challenges. These solutions ensure data protection and privacy across the entire content workflow, addressing concerns related to social commerce and direct-to-consumer (DTC) models.

Enhanced User Experience (UX):

As luxury consumers demand more personalized, seamless experiences, the role of emerging technologies in enhancing the user experience (UX) is becoming paramount. This includes the strategic use of generative AI for personalized marketing, the integration of augmented reality (AR) and virtual reality (VR) to create immersive shopping experiences, and the continuous refinement of digital and physical touchpoints. Box and Google Cloud’s integration enhances these efforts with AI-driven tools that support content creation, management, and secure collaboration.

Integration of Emerging Technologies:

The roundtable will focus on how luxury brands are integrating emerging technologies, such as AI, AR, and VR, into their operations to create dynamic and interactive shopping environments. Google Cloud's Vertex AI and Box’s Content Cloud play a crucial role in this integration, offering advanced AI capabilities and robust infrastructure that drive innovation and support the creation of new content and workflows.

Scalability and Robust Infrastructure:

As luxury companies expand their digital capabilities, ensuring scalability and a robust infrastructure is critical. The discussion will cover how brands are leveraging hybrid cloud environments and flexible content architectures to support growth, optimize operational efficiency, and maintain high standards. The powerful infrastructure of Google Cloud, combined with Box’s secure and seamless content management solutions, ensures that luxury brands can scale their operations effectively while safeguarding their content.

Through this focused dialogue, participants will explore how to balance the timeless allure of luxury with the demands of a digital-first world, using technology to enhance collaboration, drive innovation, and protect their brand's legacy. This roundtable offers a unique opportunity for industry leaders to share insights, discuss best practices, and collectively shape the future of luxury in the digital age.

Cloud

Productivity