Google Cloud & Eagle Eye Transforming Retail with Data and AI: A Customer-Centric Approach

Abstract:

In today's competitive retail landscape, delivering exceptional customer experiences is essential for success. This lunch event, taking place at Google Cloud London office, brings together retail leaders to discuss how to leverage data and AI to drive growth and loyalty. Learn how to create personalized customer journeys, optimize marketing campaigns, and improve operational efficiency.

Discussion Points:

• Building a Data-Driven Organization: Discuss strategies for collecting, analyzing, and activating customer data to drive business decisions.
• Creating Personalized Customer Experiences: Explore how to leverage AI to deliver tailored experiences across all customer touchpoints.
• Optimizing Marketing Campaigns: Discuss how to use data and AI to improve campaign performance and ROI.
• Overcoming Data Challenges: Address common challenges in data management and explore solutions for ensuring data quality and security.
• The Future of Retail: Discuss emerging trends and technologies shaping the future of the retail industry.