Google Cloud & Optimizely Driving Growth Through Personalisation and Experimentation

Abstract:

In today's competitive retail landscape, delivering personalised experiences is essential for driving customer engagement and loyalty. This roundtable brings together marketing and product leaders to discuss strategies for leveraging experimentation and AI to optimize customer journeys.

Discussion Points:

• The Importance of Personalisation: Discuss the impact of personalisation on customer acquisition, retention, and lifetime value.
• Harnessing the Power of Experimentation: Explore how A/B testing and other experimentation techniques can drive continuous improvement.
• Integrating AI for Enhanced Personalisation: Discuss how AI can be leveraged to deliver highly personalised experiences at scale.
• Measuring and Optimizing Personalisation Efforts: Explore key metrics for measuring personalisation success and strategies for continuous optimization.
• Overcoming Challenges in Personalisation: Share insights and best practices for addressing common challenges in personalisation implementation.