Google Cloud x Bloomreach AI Personalization Strategies for the New Era of Customer Loyalty in Retail

As businesses navigate the evolving landscape of customer loyalty in 2025, traditional 'earn-and-burn' programs are increasingly ineffective. Furthermore, as customer acquisition costs rise, retailers are looking for more innovative ways to retain and re-engage their customers with smarter personalization and better targeting.

This roundtable brings together senior executive leaders in the Retail sector to discuss how personalization and AI are reshaping the entire concept of loyalty and retention whilst enhancing key metrics by 10% or more. Attendees will learn about the current loyalty landscape, discover practical, real-time strategies for optimizing omnichannel loyalty programs, and gain actionable insights to transform their customer retention efforts.

Don't miss this chance to revamp your loyalty approach and stay ahead in the AI era!

Discussion topics for the session:

The New Era of Customer Loyalty: The concept of customer loyalty has evolved, with retention now requiring more personalized and seamless experiences throughout the shopping journey.

Impact of AI on Customer Loyalty: The role of consequential AI in transforming customer retention strategies by providing real-time personalization and significantly boosting productivity.

Effective Use Cases for Modern Loyalty Approaches: Detailed examination of the best practices for leveraging AI to enhance loyalty programs and drive meaningful engagement.

Critical Metrics for Loyalty Success: Emphasis on key metrics like conversion rates, order values, and revenue which should be significantly impacted by successful AI integration.