Microsoft AI Personalization, First-Party Data & Agent-Automated Journeys

Marketing is Entering Its Next Frontier

Media companies are under intense pressure to do more with less - grow audience, reduce churn, and increase APRU - while navigating privacy constraints, fragmented data, and rising customer expectations.

AI is no longer just optimizing campaigns at the edges. When combined with first-party data and agentic marketing operations, it's beginning to automate how journeys are built, personalized and optimized in real time.

This invitation-only executive roundtable brings together senior media and marketing leaders to explore how AI personalization, first-party data and intelligent agents are converging to drive measurable business outcomes - without compromising trust or brand integrity.

What This Roundtable is About

This session is designed for CXOs and senior leaders who are moving beyond experimentation and asking harder questions:

• What does "AI-powered personalization" actually mean in production today?
• How do you activate first-party data across subscriber, ad, and commerce journeys?
• Where can AI agents safely automate content, offers, and orchestration - and where should humans stay in control?

This discussion will focus on what's working now, what's stalled and how leaders are structuring pilots with clear KPIs and governance.

Discussion Themes:

Through guided, peer-led conversation, participants will explore:

Defining the AI Marketing North Star

• Aligning personalization, churn reduction, and ARPU uplift.
• Connecting AI initiatives directly to business outcomes.
• Avoiding fragmented point solutions.

Activating First-Party Data at Scale

• Unifying audience, content and commerce data.
• Real-time segmentation and journey orchestration.
• Navigating privacy, consent and brand trust.

Agentic Marketing Operations

• Where AI agents are adding value today (content, offers, journey optimizing).
• Designing guardrails for safety, quality and compliance.
• What leaders would do differently if starting again.

Request an Invitation

This is a private, invitation-only roundtable for senior media leaders.

Join your peers to explore the next frontier of marketing - where AI, first-party data, and intelligent agents come together to deliver real-time impact.