Microsoft Driving Growth with AI-Infused Customer Journeys in Retail & Consumer Goods

Abstract:

In today's data-driven landscape, understanding and responding to customer needs is paramount. This roundtable brings together marketing and customer experience leaders to discuss how AI can be harnessed to create personalized and engaging customer journeys. We will explore strategies for unlocking the value of customer data, improving data quality, and building intelligent customer journeys.

Discussion Points:

1. Leveraging AI for Personalization: Explore how AI can be used to deliver highly personalized customer experiences across the entire journey.
2. Achieving Customer Personalization at Scale: Discuss the strategies and technologies needed to personalize customer experiences for large customer bases.
3. Unlocking the Power of Customer Data: Explore how to effectively analyze and leverage customer data to gain valuable insights and inform decision-making.
4. Building Intelligent Customer Journeys: Discuss the role of AI in creating seamless and engaging customer journeys across multiple channels.
5. Measuring and Optimizing Customer Experience: Explore key metrics and strategies for measuring the impact of AI-driven customer experiences and continuously improving performance.