Microsoft How to Create Connected, AI Powered Personalized Customer Experiences

AI is reshaping the way companies engage with customers, offering vast opportunities to create more personalized, meaningful experiences. By harnessing AI-powered tools and algorithms, marketing & sales teams can unlock deeper insights into customer behaviour, preferences, and needs. These insights allow companies to craft personalized marketing strategies that resonate with individual customers, delivering the right message at the right time through the most effective channels.

AI-driven predictive analytics enable sales teams & marketers to understand customers’ purchasing patterns, identify emerging trends, and recommend tailored products or services that align with their customers’ needs. This level of personalization not only improves customer satisfaction but also fosters long-term loyalty and advocacy. Additionally, generative AI provides new avenues for content creation and dynamic personalization, making it easier to connect with customers on a deeper level.

In this roundtable session, we will explore how AI is being leveraged to enhance customer experiences across various touchpoints. We will also examine the challenges companies face in integrating AI into their marketing strategies and discuss best practices for ensuring these technologies create value while maintaining customer trust.

Discussion Topics include:

• What current strategies do you have to boost sales & marketing effectiveness and performance for your organization and how do you see AI playing a role in that?
• How is your company changing your customer engagement model to make every customer interaction more hyper-personalized? How do you see AI accelerating those efforts?
• How are you keeping sales and marketing strategies aligned given the tremendous pace of innovation driven by AI? What is your strategy to ensure that the customer remains at the center of your business transformation?