Shopify in partnership with Google Cloud A New Era of Luxury Commerce - Tech Trends Defining High-End Commerce
Abstract: The premium and luxury industry – renowned for its craftsmanship, innovation and exclusivity – is thriving with a global market worth £295 billion in 2023. As the industry evolves rapidly, brands are focusing on streamlining their retail strategy to meet the demands for seamless, hyper personalised and exceptional customer experiences. The top brands are investing in creating luxury digital experiences that match the service and of their brick-and-mortar stores.
Join Shopify and Google Cloud for an exclusive dinner to explore the latest trends shaping the industry, from AI-fuelled personalisation through to the digitally enabled luxury store of the future. Whether you’re a high-end designer boutique or a global luxury brand, you’ll leave with knowledge and actionable insights on how to stay at the cutting edge of innovation.
Discussion points:
- Customer Experience - Consumers are demanding more from their shopping experience. How can you deliver a seamless and exclusive shopping experience that matches luxury buyers expectations?
- Unified Commerce - How do retailers unify digital, human and brick-and-mortar channels for the ultimate unified commerce experience?
- Customer Centricity - What technologies, exclusive experiences and broader strategies are retailers implementing to be at the cutting edge of loyalty?
- Data privacy and security - To safeguard customers’ trust, prevent data leaks and risk of counterfeiting, luxury brands must implement robust data protection and security measures and strictly comply with data privacy regulations. What are retailers doing to balance these needs?