Zeta Global The CMO's Playbook - Strategies for Growth in 2025 and Beyond

Location: Hotel LeVeque, Columbus, Ohio

Marketing leaders today are expected to drive measurable business growth while navigating shifting consumer expectations, evolving technologies, and increasing pressure from the C-suite. As traditional tactics fall short, how can CMOs and marketing  leaders redefine their role and strategy to maximize impact?

Join an exclusive dinner discussion where we’ll explore insights from Zeta’s CMO Playbook, a strategic guide designed to help marketing leaders close the ‘Intelligence Gap,’ elevate their role as growth drivers, and transform marketing into a revenue-generating powerhouse.

The dinner will explore the below questions which will spark conversation and offer a fresh perspective on the future of marketing:

1. The CMO's Journey: The role of the CMO has evolved so much in recent years. How have you seen your role change within the organization, and what's the most unexpected challenge you've faced when trying to align marketing with the big-picture business growth?

2. Turning Data into Action: We all know data is king, but turning raw data into something meaningful is the real magic. What bold strategies have you used to bridge the "Intelligence Gap" and transform insights into game-changing actions?

3. Redefining Marketing Success: The pressure to show marketing's impact is real. How are you shifting the definition of success, and what metrics really get your leadership team excited (or nervous)?

4. The Future of Customer Expectations: With 2025 in full swing, how do you see customer expectations evolving, and what's your team doing today to stay ahead of the curve in delivering hyper-personalized, memorable marketing?

These questions are designed to spark lively debate, reflection and share valuable insights while keeping the conversation fun and forward-thinking!