Synopsis of the event:  

"Generative AI in E-commerce: Navigating the Hype, Maximizing Value"

The potential of Generative AI tools, like ChatGPT, in e-commerce has garnered increasing interest from industry leaders. But what does Generative AI truly mean for e-commerce, and how can you separate the genuine opportunities from the hype?

Gartner's insights ring caution bells — by 2025, Generative AI deployments may decelerate due to escalating costs surpassing value. In their Hype Cycle for Emerging Technologies, 2023, Gartner positions Generative AI at the Peak of Inflated Expectations.

But does that mean Generative AI will be a bust? Not at all. Join us for an insightful conversation focused on navigating the hype, seizing genuine opportunities amidst the noise, and maximizing the tangible value of Generative AI in e-commerce. Discover how to achieve ROI by identifying and distinguishing between quick wins, distinctive use cases, and transformational initiatives. Don't miss this opportunity to demystify the hype and harness the true power of AI in e-commerce.

Discussion topics for your event:

• Discover the core areas of Generative AI-enabled solutions emerging in E-commerce
• Identify customer expectations for Generative AI
• Find out how your organization can successfully use Generative AI-powered solutions
• How can Generative AI benefit e-commerce KPIs?
• Why is generative AI not the silver bullet that can solve all your e-commerce problems and what are the most common misconceptions related to AI
• What are the best practices to minimize risks in deploying Gen AI (including specific advice on what to look out for when considering AI vendors)