The Marketing Chapter
The Adolphus, Dallas , TX
A bit about our summit
What we're known for
Industry Analysis
Glean the knowledge of your peers to shape your organisation's future
Peer-Led
Workshops, Fireside Chats & Keynote Addresses
1 on 1 Meetings
Strategic BANT-qualified meetings based on project alignment
Custom Agenda
Be in control of your own agenda. Maximise your experience.
The Technology Chapter
Audience
We use Apella to understand each executive’s priorities ahead of the summit. Their current focus areas, challenges and interests. This allows us to shape thoughtful, relevant connections where both executives and partners gain value. Every 1:1 meeting is informed, purposeful and mutually beneficial, ensuring conversations feel natural, context-aware and genuinely worthwhile for everyone involved.
Agenda
Day 1
Registration & Networking Lunch
Welcome Address
The summit officially opens with a forward-looking welcome address, setting the agenda for two days of insight, collaboration and strategic discussion. You’ll hear the vision behind this year’s programme and the themes shaping the security landscape in 2026 and beyond.
Panel Discussion
The Growth Stack Reckoning
Most organisations have accumulated more tools than strategy. This session looks at how leaders are rationalising their growth stacks, deciding what really matters, and designing technology foundations that support scale, experimentation and long-term impact.
Data Is Not the Advantage. What You Do With It Is.
Customer data is abundant, but meaningful action is rare. This workshop explores how teams are turning fragmented insight into decisions across marketing, product and CX, and where data foundations are still holding organisations back.
Strategically Matched 1:1 Meetings
These focused 1:1 sessions pair you with peers and sponsors based on shared priorities, challenges and areas of expertise. Each meeting is curated using attendee insights, ensuring every conversation is relevant, purposeful and aligned to your interests.
Whether you’re exploring new ideas, pressure-testing a strategy, or discovering emerging capabilities, these sessions are designed to deliver genuine value in a short window of time. It’s a chance to engage in informed, high-quality discussions that move beyond introductions and straight into meaningful exchange.
Check-In Break
The perfect time to go grab your luggage and check-in to your rooms...
Peer-Led Problem Solving
This collaborative session brings executives together to unpack real challenges, share practical experiences and explore new approaches as a group. Rather than traditional presentations, the focus is on open dialogue, identifying what’s working, what isn’t, and how others are navigating similar issues in their own organisations.
Guided by a facilitator, you’ll work through emerging pain points, compare strategies and exchange insight with peers facing the same pressures. It’s an opportunity to gain clarity, discover alternative viewpoints and walk away with ideas you can apply immediately.
Designed to be energetic, conversational and outcome-driven, this is where collective expertise turns into practical solutions.
Hands-On Marketing Insights
Strategically Matched 1:1 Meetings
These focused 1:1 sessions pair you with peers and sponsors based on shared priorities, challenges and areas of expertise. Each meeting is curated using attendee insights, ensuring every conversation is relevant, purposeful and aligned to your interests.
Whether you’re exploring new ideas, pressure-testing a strategy, or discovering emerging capabilities, these sessions are designed to deliver genuine value in a short window of time. It’s a chance to engage in informed, high-quality discussions that move beyond introductions and straight into meaningful exchange.
Wellness Time & Sponsored Activities
This dedicated break in the programme is designed to help you reset, recharge and prepare for the evening ahead. Take the time to pause, step away from the pace of the day and choose whatever helps you feel at your best — whether that’s a moment of quiet, a walk, or connecting informally with peers.
Our partners may also host optional activities during this window, offering relaxed opportunities to explore new ideas, continue conversations or experience something a little different. Full details will be shared closer to the summit, giving you the freedom to engage in a way that suits your energy and interests.
Sip & Socialise
Pre-Dinner Drinks
Gala Dinner
Kick off the summit in style at the Gala Dinner—the evening where connections turn into collaboration. Enjoy a three-course dinner while networking with industry leaders, peers, and partners in a relaxed yet sophisticated setting. Exchange ideas, spark innovation, and leave inspired by conversations that could shape the future of your business.
Post-Dinner Drinks
Day 2
Breakfast
Keynote
Personalisation Without the Creep Factor
Relevance drives growth, but trust is fragile. This session focuses on how organisations are delivering personal, timely experiences while respecting consent, transparency and rising expectations around responsible data use.
When Brand and Performance Finally Meet
Brand and performance have been treated as separate worlds for too long. This workshop examines how leading organisations are connecting brand, experience and measurable growth through consistent journeys, messaging and platform design.
Strategically Matched 1:1 Meetings
These focused 1:1 sessions pair you with peers and sponsors based on shared priorities, challenges and areas of expertise. Each meeting is curated using attendee insights, ensuring every conversation is relevant, purposeful and aligned to your interests.
Whether you’re exploring new ideas, pressure-testing a strategy, or discovering emerging capabilities, these sessions are designed to deliver genuine value in a short window of time. It’s a chance to engage in informed, high-quality discussions that move beyond introductions and straight into meaningful exchange.
Experience Is the New Competitive Moat
Products and pricing are easy to copy. Experience is not. This session explores how organisations are designing end-to-end customer experiences that differentiate the brand, drive loyalty and connect marketing, product and CX teams around a shared goal.
AI Without the Hype: Where It Is Actually Delivering Value
Beyond pilots and experimentation, this workshop looks at where AI is genuinely improving marketing operations, content workflows and customer experience today, and where leaders are choosing restraint.
Strategically Matched 1:1 Meetings
These focused 1:1 sessions pair you with peers and sponsors based on shared priorities, challenges and areas of expertise. Each meeting is curated using attendee insights, ensuring every conversation is relevant, purposeful and aligned to your interests.
Whether you’re exploring new ideas, pressure-testing a strategy, or discovering emerging capabilities, these sessions are designed to deliver genuine value in a short window of time. It’s a chance to engage in informed, high-quality discussions that move beyond introductions and straight into meaningful exchange.
Networking Break
Peer-Led Problem Solving
This collaborative session brings executives together to unpack real challenges, share practical experiences and explore new approaches as a group. Rather than traditional presentations, the focus is on open dialogue, identifying what’s working, what isn’t, and how others are navigating similar issues in their own organisations.
Guided by a facilitator, you’ll work through emerging pain points, compare strategies and exchange insight with peers facing the same pressures. It’s an opportunity to gain clarity, discover alternative viewpoints and walk away with ideas you can apply immediately.
Designed to be energetic, conversational and outcome-driven, this is where collective expertise turns into practical solutions.
Hands-On Marketing Insights
Strategically Matched 1:1 Meetings
These focused 1:1 sessions pair you with peers and sponsors based on shared priorities, challenges and areas of expertise. Each meeting is curated using attendee insights, ensuring every conversation is relevant, purposeful and aligned to your interests.
Whether you’re exploring new ideas, pressure-testing a strategy, or discovering emerging capabilities, these sessions are designed to deliver genuine value in a short window of time. It’s a chance to engage in informed, high-quality discussions that move beyond introductions and straight into meaningful exchange.
Measurement in a World Where Attribution Is Broken
Traditional attribution models no longer reflect how customers buy. This session explores how leaders are redefining success, blending qualitative and quantitative signals, and measuring impact across long, complex journeys.
Scaling MarTech Without Killing Creativity
As stacks mature, governance becomes essential, but too much control can slow teams down. This workshop looks at how organisations are scaling platforms, processes and ownership while protecting speed, creativity and brand consistency.
Strategically Matched 1:1 Meetings
These focused 1:1 sessions pair you with peers and sponsors based on shared priorities, challenges and areas of expertise. Each meeting is curated using attendee insights, ensuring every conversation is relevant, purposeful and aligned to your interests.
Whether you’re exploring new ideas, pressure-testing a strategy, or discovering emerging capabilities, these sessions are designed to deliver genuine value in a short window of time. It’s a chance to engage in informed, high-quality discussions that move beyond introductions and straight into meaningful exchange.
Keynote & Closing Remarks
Lunch
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